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Solutions

Discover Sensory

SOLUTIONS

Flavor & Product Testing

Use cases:
  1. Flavor optimization
  2. New product development
  3. Ingredient testing
  4. Texture perception
Tools used:

EEG, GSR & Eye Tracking

Packaging Testing

Use cases:
  1. Shelf impact
  2. Label clarity
  3. Window vs opaque packaging
  4. In-Store testing
Tools used:
Eye Tracking, EEG, GSR & Predictive Eye Tracking

Advertising & Marketing Testing

Use cases:
  1. TV commercials
  2. Social media ads
  3. Brand storytelling
  4. Printed ads
  5. Brochures
Tools used:

EEG, GSR, Eye Tracking & Predictive Eye Tracking

Concept Testing

Use cases:
  1. Product concepts
  2. Packaging concepts
  3. Brand messaging
Tools used:

EEG, GSR & Eye Tracking